Complete rebrand and redesign for international FMCG exporter

I was hired to create a new brand identify for iWebGrocer and to redesign their international eCommerce website. Starting with the logo, we simplified the color palette and modernized the typography.

Then I created the new UI/UX designs and worked with the web development team in India to bring it to life. Although the site was built on an extremely outdated CMS, we managed to create a user-friendly interface for international customers to fill their shipping containers.

Scope

  • UI/UX Design
  • Branding
  • Trade Show Displays

Brand Guide

Website Tour

Website Ad Position Guidelines

Website Relaunch Plan

Trade Show Displays

Buzz Reel