MagicTime International has been providing the world with our high quality foods as a less expensive alternative to major brand names for over 20 years, but the packaging needed a major facelift.
We hired FreshMade to develop the new look for MagicTime. We loved the new packaging designs, but the agency struggled with developing a new logo. We proposed using the new packaging designs with the original logo. The agency quit because they wanted full control of the designs, so I finished the redesign on my own and applied the new brand across all products.