Rebranding a technology company to keep up with the times

The Problem: The company was facing an issue where the market had shifted away from needing “network” support and was moving towards the cloud. The identify was outdated and needed to reach a wider audience.

Play Video

Video Description

The Solution: Change the company name from ReadyNetworks to READY. Removes the limiting and outdated “networks”. Partners and customers already simply referred to the company as “READY”.

Scope

Visit Site

Brand Guidelines

Sales Collateral

Created support materials to assist sales representatives in promoting company services.

Social Media

Due to the absence of a designated budget for social media, the entire online presence was developed using stock images, with all copywriting handled personally.

Content Marketing

Authored and published all company blog content, which was subsequently distributed via social media channels and email marketing campaigns.

Audio Logo

This clip appeared at the end of each company video to enforce brand recognition.

Play Videovideo previewPlay Video

Project Outcome

The Impact: The brand was received well by customers and partners alike. READY was able to move into cloud computing without the limitations of the brand name “networks”.