Complete rebrand and redesign for international FMCG exporter

I was engaged to develop a new brand identity for iWebGrocer and redesign its international eCommerce website. The process began with a refreshed logo, featuring a simplified color palette and modernized typography. I then created the new UI/UX designs and collaborated closely with the web development team in India to implement them. Despite the challenges of working within an outdated CMS, we successfully delivered an intuitive, user-friendly interface that enables international customers to efficiently fill their shipping containers.

Scope

  • UI/UX Design
  • Branding
  • Trade Show Displays