I was hired to create a new brand identify for iWebGrocer and to redesign their international eCommerce website. Starting with the logo, we simplified the color palette and modernized the typography.
Then I created the new UI/UX designs and worked with the web development team in India to bring it to life. Although the site was built on an extremely outdated CMS, we managed to create a user-friendly interface for international customers to fill their shipping containers.

Scope
- UI/UX Design
- Branding
- Trade Show Displays