Challenge: Following a recent rebrand from ReadyNetworks to READY, it became apparent that the new name lacked distinctive branding impact. As a result, the decision was made to pursue another renaming initiative to establish a stronger, more resonant brand identity.
Video Description
We conducted focus groups with existing clients and partners to guide the renaming process, ultimately selecting ‘MSP Hub.’ The new name reflects the company’s core identity as a Managed Service Provider, while ‘Hub’ highlights its self-service software marketplace.
Video Promotions
Produced both a short promotional video and an extended onboarding film using only stock footage and no budget, and provided the voiceover for each.
Promotional Video
Onboarding Video
Video Tutorials
Recorded, voiced, and edited a series of video tutorials to train partners how to use our software.
