During my tenure at BBX Capital, I was tasked with assisting RoboVault President, Susan McGregor with redesigning the company website and creating a series of print ads targeting the wealthy residents of South Florida.
I hired my former colleague, copywriter Kris Dunlap, to write the headlines and body copy. I then created a series of upscale ads for publications that reached high-income homes in the area.
Scope
- Print Advertising
