The Sun Sentinel launched a new entertainment website, and my creative team was tasked with creating a campaign covering print, radio, online, and OOH to drive awareness and raise visibility.
Print ads were featured throughout the newspaper and in City & Shore magazine. Radio was heard throughout the South Florida DMA. The guerrilla marketing posters were used to blanket popular nightlife areas in the tri-county area.
Scope
- Branding
- Radio
